I created a simple campaign for Crunchy Critters using the emotional draw of authentic travel experiences in a post COVID world. Adopting the slogan 'Get a taste for adventure' helps to address the controversial nature of the products, whilst also tying them in with the travel theme.
A competition to win a unique travel experience at Glastonbury Festival was used to persuade the reader to sign up to the mailing list - thus allowing us to persuade them further to try the products. The Glastonbury event also allows them to monetise, by putting them before an audience with lower inhibitions who may be more receptive to trying the snacks being sold at the themed Crunchy Critters mobile bars.
