MIND

advertising campaign focused on helping children identify and manage their emotions


Focused on raising awareness of mental health issues, this campaign partners with McDonalds and children’s movie Inside Out 2, to teach children how to identify emotions and encourage them to talk when problems arise.
Competition entries allow parents to sign up to Mind’s mailing list, to educate on strategies for better mental health, while the Happy Meal Feelings Journal allows children to express themselves freely.

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